Lessons in Re-branding: My Aquarium and SpeedDate's Agressive Acquisition Strategy
The My Aquarium Facebook application will soon become .. a dating app??? WTF!
At first I thought it must be a joke, or someone hacked the developer's facebook account.
But amazingly, it seems for real. SpeedDate have apparently been acquiring quite a number of Facebook applications, and My Aquarium is just one of the latest.
I don't know what on earth they are thinking though. Do they seriously expect to just buy users like this? Isn't there a fundamental demographic and motivational mismatch between users of a cute aquarium app and the dating crowd (except by pure coincidence)?
Rather than endearing people to SpeedDate, I'd expect the reaction is more like this:
Get the hell of my Facebook page. First you buy up and kill off one of my apps, then you expect me to use your totally unrelated app? Get real!
Kind of like if Microsoft came along and bought up Adobe then sent an email to all Photoshop users saying they must all upgrade to Excel. Can you imagine the consumer revolt that would cause?
I don't know anything about SpeedDate, but this behaviour just makes me want to see them fail big time. Not a good PR position to be in...
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Zero Day Exploit
I picked out Rob Shein's Zero Day Exploit: Countdown to Darkness (Cyber-Fiction) at the library simply because it stuck out as an obvious "computer book" in the fiction section. I thought it had been mis-shelved and so it caught my eye.I finished reading it because ... well, it is simply so bad as to have a kind of Ed Wood "B-movie" allure. It is a pity, because the idea has promise: a fictionalised cyber-security thriller that can almost double as a vulnerability assessment and computer forensics text because of the detail it includes. Unfortunately, the book would be better titled Zero Day FAIL! In terms of the computer security technicalities, it is really light weight, making only cursory reference to just a few of the most routine security issues and tools, and describing a methodology that is far from leading practice. The author's main characters are meant to be save-the-world "white hat" geniuses, but they come across as bumbling script-kiddie amateurs. Stuck debugging a program because they mis-spelt "main"? Forgot there might be a firewall in place? Found a vulnerability on the first attempt by sending a stream of É, "because it is a character know to cause buffer overflows". Sheesh! |
And did I mention the plot? It goes from sublime to the ridiculous, and then just peters away..
Mind you, even well-known authors can fall into the "sublime to the ridiculous" plot trap. Take Eric Van Lustbader for example, writing Robert Ludlum's (TM) The Bourne Sanction
. Whereas Ludlum was a true master at pulling together incredibly complex and outlandish plots while never for a moment losing the credulity of his audience, Van Lustbader always seems to miss the mark by a little. And as a reader, once you start questioning the realism of characters' behaviour and the uncanny role of coincidences, then the magic of the story is quickly extinguished and the author has lost you. I mention The Bourne Sanction for one further reason: like Zero Day Exploit, it features terrorists attempting to distroy the petroleum distribution infrastructure of the US. And the one thing that Rob Shein should feel happy about is that his scenario for how this could be done is way more credible than what Van Lustbader cooked up for The Bourne Sanction (which made me think Van Lustbader was probably script-consulting on Speed 2
at the time) So was Zero Day Exploit mis-shelved? You bet. They missed the bin by a mile!
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Hyperwords - fact-checking the web at a glance
Two things I find myself doing oh so frequently when on the net:
- Getting referred to wikipedia after googling
- Checking word spellings and definitions with one of the online dictionaries
Even better, the results pop-up in the browser so you are not left with a cascade of windows or tabs to get lost in.
It joins firebug as one of the top two "must-have" add-ons for my Firefox install!
Hat tip to blankanvas for putting me onto this..
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TDD and BDD is old school. Make the jump to HDD (Humour Driven Development)
SlashWeb just posted their list of the 25 Best Programmer Comics. I wonder ... seems like it could have been inspired by the stackoverflow question What’s your favorite "programmer" cartoon?.
xkcd's Proper User Policy apparently means Simon Says (sudo make me a sandwich) comes #1 in the SlashWeb list, versus the stackoverflow community voting xkcd's Little Bobby Tables to #1.
Conclusion? Either way, xkcd rocks.
But how's this for cool: xkcd's "antigravity with python" actually made it in as a patch to the python source code!
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