For us the idea of small ideas that people can actually connect together and actually implement are very big
ideas.
And I'm sure you've heard people describe design thinking as sort of a combination of rocket science, string theory
and calculus.
It isn't. It's not rocket science at all. It's actually very very straight-forward.
It's looking in the world, being inspired by people, co-creating with them, prototyping and then iterating. And it
has to be impactful. It has to work.