Click on their Win an iPhone ad and read the not-so-fine print (it's an HTC HD mini ;-)
iPod has arguably already attained genericized trademark status for any kind of MP3 device (taking the mantle from it's predecessor, the Walkman).
And it seems Main Street has long since given Apple another category winner with iPhone joining the likes of Escalator, Zipper, Butterscotch, and even Heroin(!)
Which can really piss off pedantic technologists and the people who have to sell the phones - as brilliantly captured in the iPhone vs HTC animations by the guy that Best Buy wants to fire.